ScholarMatic: Explanation & Answer
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Facebook Marketing
1. Discuss the basics of how
Facebook works in regards to its use of the search ads and the display ads.
What is
the goal of this new type of
advertising with respect to branding?
2. How does Facebook use
segmentation and targeting in their advertising efforts? Relate this to
customer
relationship management (CRM).
3. Jeff Chester, executive
director of the Center for Digital Democracy, stated “a lot of data is
being harvested and
monetized by Facebook and its
advertisers, but users have no idea.” The Beacon system described in this
case
also played into this arena. What
is your opinion on this topic with respect to violation of your privacy?
4. What does the future look like?
Is Facebook sustainable with respect to its use as a marketing and advertising
tool for business? Think about
some of the challenges presented in the case.
ScholarMatic: Explanation & Answer
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